About Us
We're a husband and wife team based on a small farm in the Waikato, New Zealand, where life revolves around animals.
Our chaotic, happy, animal filled life includes three dogs, a cat, chickens, a horse and a very opinionated donkey. It was one of our dogs, Fern, who inspired these tags.
Fern is an independent little adventurer who believes fences are merely suggestions. With 40+ acres to explore, she regularly disappears on missions of her own, and it got us thinking about what would happen if she ever wandered beyond our farm gates.
We wanted a tag that was easy to read, built to last and looked beautiful enough to suit the animals we love most.
When we couldn't find exactly what we were looking for, we decided to make our own.
Today, every tag is designed and engraved in our Waikato studio using solid brass and deeply engraved details that won't rub off like printed tags. Whether it's for your dog, cat or horse, our goal is simple: to help your companion find their way safely home.
Because every adventure should end safely back home.